Beyond the outrage and terrible events from yesterday, the news media should still be on high alert because of the imminent threat of Twitter 'Moments'. Take a moment to review the desktop version below. Never before have I seen a product so well tested that cut through the noise to add value in a time of need. Be under no illusions, your newsroom is now a cog in someone else's machine. A machine you do not own or have any control over (save removing yourself). You were meant to be more. You were meant to protect us. You've failed us. The people. The ones you were there to inform, alert and keep safe from the noise. Instead, you navel gaze and add to it.
Amidst the outpouring of celebrity condolences (because in a time of crisis you need to hear from Katy Perry and Mark Ruffalo) and the viral clicktivism (knowing an image is moving faster than emergency numbers are) Twitter 'Moments' captured; live footage, map data, images, eye-witness data and official statements. 'Moments' is a fledgling entity and yet it served us whilst you sought to entertain, inflame, speculate and clamber for numbers. The issue is clear, you're not focusing on solving the problem or at least you're waiting for others to fix it for you.
Frenemies are clearer than ever as new power structures and loci of control (visible or not) emerge in the news world. Technology, behaviour changes and data worlds are colliding at a rapid pace to create new value systems and further ways of devaluing the news product. The disruption is not over either. While Twitter's 'Moments' are inside the app of 300m people worldwide, Facebook's OS-sucking 'Notify' monster aims to go one step beyond and be the first screen you see. Add to this Apple News traffic woes and you have three "partners" that simply don't have your success at heart. Instead, these frenemies seek not to send you traffic but satiate a thirsty time-poor crowd who are mostly fine with updates that cost them seconds and not minutes.
While concerning, it's clear there is room and a role for everyone...if the roles are accepted, which is where the issue resides, the media does not like, accept nor want the new subservient role it is being forced to play. However, the fact remains, Twitter and company are working on products that cut through the noise...what about you?